3D Rendering Images for Marketing

This project was a high-end six townhouse development from Ray White for marketing purpose. The three-level double glazed homes will potentially appeal to families, investors seeking a newly built rental property and young professionals perhaps looking to share their household with others to supplement outgoings.

3D Rendering Images for Marketing

Learn how Team Designs helped a client to have high quality 3D rendering images of townhouse for marketing.

Domain: 3D Image Rendering

Location: 16 Brookfield Avenue, Onehunga, Auckland City, New Zealand

Timeline: Nov 2021 – Dec 2021

Services: Exterior 3D Image Rendering, Interior 3D Image Rendering


The client, Ray White is a well-known Real estate developer in New Zealand. The client approached us for the 3D rendering for their project. They were in need of superior quality designs of a six unit townhouse for marketing purpose.

The Scope of Work

Two Exterior Renders – One showing the Unit 1-6 Exterior Street and the other Unit 1-6 Exterior View along Driveway

Four Interior Renders – These are the Bedroom shot, Bathroom Shot, Kitchen & Dining shot and Living Looking Out to Deck shot


The client provided us with the following;

Plan pdf files

Plan & Elevation CAD files

They also included the building specifications.

Work Procedure:

All the details given by them were very explanatory and we sort it out and made it simpler by coordinating everything into a markup image.

We produce the images in three stages: Wireframe, Texture sample and Post Production.

Stage 1- Wireframe: Once the deposit payment is made, drawings are received and the camera angle is confirmed, we will begin modeling the perspective. The Project Manager will then send a black and white image for you to approve the camera angle and modeling as per drawings provided. Once this is approved, we will begin to add colours and materials to the model following the lighting setting requested.

Stage 2-Texturing: The Project Manager will then send a Texture Sample image for you to check the colours and materials against the schedule provided. This is a low-resolution image. Once this is approved, we will render the final image at 3000pixels and begin the post production work.

Stage 3-Post Production: In this stage, the landscaping and post work effects are added to the image. We can also include people and cars if required.


Till the images are not confirmed to final by the clients, we provide draft images with watermark. After the confirmation and payment we provide the final High Definition Quality images are sent to the client.

– A well configured floor plan including the glass balustraded balcony

– Stylish on-trend first floor open plan living room with sliders to the balcony for alfresco entertaining

– A dining area flanking a highly specced kitchen with matt black tapware and the very latest appliances

– Four bedrooms with three on the top level and one on the ground floor which could be a study with deck access and ensuite

– Three luxury fully tiled bathrooms including master with ensuite and a guest powder room on the main living floor

– Single garage with internal access and a further park outside

The client is very much satisfied with the 3d rendering services and working with the Team Designs team.  Also, the team was rewarded with extra projects of the same client.